Digital brand
renewal.

To strengthen their position on the international scene TeliaSonera united it’s 18 different brands under one common identity on May 2011. Based on the new brand identity created by Landor and digital rebranding program by Fjord. We at FWD Helsinki led the digital brand renewal for Sonera in Finland. 

Client: Sonera      Year: 2011      Role: Art Director (team of two)

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We created a Digital Brand Book to ensure visual consistency and coherent user experience through all digital platforms. The book included design principles and best practises, templates for online marketing, tone of voice and detailed templates for designers and developers.

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